OMM 615 Week 2 Assignment IMC
Tactics
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Select a Fortune 500 company and
research their Integrated Marketing Communications (IMC) tactics. In a three-
to four- page paper (excluding the title and reference pages), analyze at least
three IMC tactics (Chapter 3) and discuss whether or not the tactics are
effective, and why.
Your paper should be formatted
according to APA style as outlined in the Ashford Writing Center, and it must
include referenced citations from the text and at least two scholarly sources
from the Ashford University Library.
Carefully review the Grading
Rubric for the criteria that will be used to evaluate your assignment.
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